insight

Nuts & Bolts

Planning your site...

Intro
What do you do?
Who do you do it for?
What do you want?
How will you know?
Scope of work: Content
Scope of work: Design
Scope of work: Technology
Budget
Think ahead
Putting it all together

What do you want?

Write a clear, concise summary of what you want your site to achieve.

What is the goal of the Web site? Is it to actually sell your products? Or to supply information about your products (or services), and to lead potential customers to you? Or both? Or more?

What do you want your customers and prospects to do as a result of a visit to your site? Make a purchase? Contact you for more information? Tell their friends?

Next: How will you know when you've got it?